How to Generate Qualified Leads Using Free or Low-Cost Tools

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Online lead generation can be challenging, but with the right tools, you can optimize your lead generation pathways and increase the conversion rate of website visitors to leads. Whether you’re a small business or a large enterprise, these lead generation tools can help you capture, store, and nurture leads effectively.

## 1. **HubSpot Marketing Hub**

HubSpot Marketing Hub offers a full suite of tools for free and integrates seamlessly with HubSpot’s CRM. You can use their lead capture tool to create forms, popup forms, live chat, chatbots, and more. The integration with the CRM allows your sales team to have full visibility of previous touchpoints with leads, making it easier to close deals.

Pricing: HubSpot Marketing Hub has both free and paid tiers, ranging from $45 to $3,600 per month based on company size.

## 2. **Interfone**

Intercom is a versatile product that allows you to engage with on-site visitors through messaging and chat features. You can collect visitor information and analyze their behavior for better onboarding, support, or retention strategies. Intercom also provides an integrated help desk and knowledge base for existing customers.

## 3. **Woorize**

Woorise is a powerful contest and giveaway platform that helps you create engaging campaigns to attract leads. You can run social media contests, quizzes, surveys, and landing pages—all designed to capture user information.

## 4. **Prova**

Proof uses social proof notifications to build trust with your website visitors. By showing real-time activity (such as recent sign-ups or purchases), you can encourage more leads to take action.

## 5. **Formulário em papel**

Paperform simplifies form creation with its intuitive interface. You can create beautiful forms for lead capture without any coding skills.

## 6. **MobileMonkey**

MobileMonkey offers chatbots for Facebook Messenger that engage visitors and collect information. It’s an excellent tool for automating conversations and capturing leads.

## 7. **Mailshake**

Mailshake helps you create personalized email outreach campaigns to generate leads. You can send cold emails or follow-ups easily.

## 8. **Qualaroo**

Qualaroo provides targeted surveys and feedback forms that allow you to understand user behavior better. Use it to gather insights from your audience and improve lead generation strategies.

## 9. **HotJar**

HotJar offers heatmaps, session recordings, and user feedback tools. Analyzing user behavior helps optimize your website for better lead conversion.

## 10. **Torniquete da Wistia**

Turnstile is a video marketing tool that captures leads by gating video content. Viewers

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